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Ecommerce SEO

When you have an online store, you know that it’s extremely important to drive people to your website. However, you might find yourself struggling to rank in searches, or to get the desired amount of traffic.

In this digital era, word of mouth or Internet advertising isn’t enough. You need to do more to be successful online. That’s where SEO and ecommerce marketing come into play. Ecommerce search engine marketing makes it easy for potential customers to find you at any time.

Ecommerce SEO services, like those offered by Webcrea Technologies, are the best way to boost your store’s ranking in search results, bring more traffic to your site, and boost your conversion rate. As a leading ecommerce SEO company, we know what goes into making the best stores visible and easily accessible in search engines. By optimizing your ecommerce store, you’ll be seen by as many people as possible.

When you do general advertising, you’re attempting to get as many people to your site as possible. However, simply advertising your site and hoping that people buy from you isn’t enough. Many of the sales that take place online happen because someone is looking for a very specific service or product. By optimizing your ecommerce website, you’re more likely to show up in these search results—and bring in more targeted traffic.

Refer to our ecommerce SEO pricing plans below to find out how we can help you attract more people to your online store from searches.

How Does Webcrea Technologies Determine Its Ecommerce SEO Pricing?

The cost of ecommerce SEO plans from Webcrea Technologies are based on our experience with more than 500 clients, many of whom sell online. Based on our award-winning search engine optimization plans, our ecommerce SEO packages include extra services and necessary tasks that will help optimize your online store for the highest ranking possible in searches.

Our ecommerce SEO packages are designed to be comprehensive, providing you with everything you need to determine relevant keywords, implement them on your website, analyze and resolve issues with the checkout process, create quality content, and rank as highly as possible in searches for your products or store. Each pricing tier contains different options based on the size and needs of your ecommerce store. We are also able to customize your package with different ecommerce SEO services, or create a completely custom package for very large online stores that wish to target more keywords than our largest plan allows.

Why Do Ecommerce Websites Need SEO?

Search engine optimization has several purposes for most websites, but it’s arguably more important for ecommerce than for any other industry. This is because ecommerce customers typically are ready to buy, when they’re making a search, as opposed to simply doing research or browsing for fun. Your potential customers are ready to hand over their hard-earned cash—but without SEO, they may never even know your store exists. SEO for ecommerce makes sure your store is visible so you can maximize your profits.

SEO is the online equivalent of placing a huge sign in front of a brick-and-mortar storefront that says “we carry dog toys!” or “we sell cat supplies!” Without optimizing your website for these key phrases, your chance at showing up in searches for keywords with high buying intent is slim to none. And because you probably sell a lot of products, you have a lot of products to optimize your site for—and a lot of keyword variations to target.

What Process Does Webcrea Technologies Use for Ecommerce Search Engine Optimization?

Ecommerce SEO is a multi-faceted process. When you start selling online, you want to be sure that you are directing the right type of customers to your site. You can accomplish this by making sure that you have the right kind of content that contains the right keywords.

Search engines rely on matching the words that people are searching for to the words that are found on your website, meaning SEO for an ecommerce website includes informative, descriptive text. If you have the words on your site that shoppers will be typing into a search engine, you stand a better chance at being found. However, it can be difficult to figure out which words to add to your site, and secondly, how to make sure that you have room for all of the different phrases you need. To start the ecommerce search engine optimization process, you should first know what keywords or phrases you want to target.

KEYWORD IDENTIFICATION

Before making any changes to your website, we first do research to identify the words and phrases you need to include in your content. These are often called keywords or keyphrases. By researching online using free tools, asking your customers how they describe your products, or working with you to find the keywords you already know are successful, we’ll find out how you should be describing your store or products to rank highly in searches.

Keywords most often pertain to your products or their central theme. For example, if your ecommerce store sells dog supplies, you would expect to show up in a search for “dog supplies.” So when you develop content for your website, this phrase should be included. This is a critical ecommerce SEO service to establishing an effective strategy for your business.

KEYWORD IMPLEMENTATION

The next step in our process is to implement the keywords we’ve found to be most relevant to your website. These keywords will likely be implemented in a number of places, including in your store’s homepage, page titles, meta descriptions, product descriptions, and so on. This step is essential to e commerce SEO, ensuring you show up in search results when potential customers need your services.

You can do your own copywriting to implement these recommended keywords, or Webcrea Technologies can help you with some of it. Some copywriting is included as part of our ecommerce SEO pricing, which you can see above.

OPTIMIZING YOUR PRODUCT PAGES

Every page on your website should be optimized for search engines. When it comes to ecommerce stores, it’s hard to find anything more important to optimize than product pages. Product pages are extremely important because they are most likely to rank for very specific search phrases, also known as “long-tail keywords.” If someone searches for “green rubber dog bone,” you’re probably not going to have this long-tail keyword on your homepage… but it will appear on the product page for this item.

To ensure that your product pages are best optimized for high rankings, we’ll make sure that each page has a title, as well as a paragraph or two of keyword-rich copy that describes the item. It may also be a good idea to include the model number (if there is one) so you show up in searches for that, too.

Your product pages should also include images of the items you are selling. Although images themselves have little impact on SEO, including alt text that describes each image is another way that you can get keywords on a page.

We’ll review each page of your website in-depth to ensure that you’re targeting long-tail keywords, that your images are optimized with alt text, and that you’re not missing crucial SEO elements like title tags.